How to Create a Customer Journey Map and Why You Need One

A staggering 87 percent of customers think brands need to put more effort into providing a seamless experience, according to a survey conducted by Zendesk. A lot of prep work goes into creating a great customer experience. Part of that prep – and an element that can often be overlooked – includes creating a customer journey map. While they can take many different forms, a customer journey map visually tells the story of the customer’s experience from initial contact through to
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